About Us


The Mara Sports Consulting Group (MSC) is a management consulting firm and the Kenya’s leading advisor on sports business strategy. Now in our first decade, we continue not only to grow but also to embody the same timeless sense of purpose and the constant call for renewal that our founder Samuel Koech instilled at our inception. Our mission is clear. We go deep to unlock insight and have the courage to act. We bring the right people together to challenge established thinking and drive transformation. We work with our clients to build the capabilities that enable organizations to achieve sustainable advantage. We are shaping the future together.


Mara Sports mission is to provide everyone from first-time participants to professional athletes with the world’s best sports and fitness equipment, footwear and apparel.


The Mara Sports vision is to be the industry’s leading Sports Company, fueled by authentic brands that inspire athletic achievement and enjoyment.


Mara Sports people represent a number of nationalities and different cultures. Our shared values support and guide our operations around the world. Success in competition requires the determination to win, team spirit, fair play and innovation.

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